A fresh, colorful update
In 2013-14, Arts Central engaged me to provide art direction on the update of its website. Of particular concern: creating a web design that clearly explained Arts Central’s role as an umbrella organization for a variety of programs, including Art Station, Artist in Schools, and VanGo. The website design had to also clearly define these separate programs in such a way as to maintain both the distinctive look and feel of each program while maintaining Arts Central’s brand.
Using distinct color schemes and prominent logos, I was able to present each of Arts Central’s programs as unique offerings, while maintaining a consistent aesthetic across the site and preserving Arts Central’s brand.
I also designed the pages to be more user friendly, by prominently highlighting oft-requested information such as class catalogs, registration forms, and hours of operation. By anticipating web visitors’ needs, the site reduced the number of calls to Arts Central staff.
My designs also encouraged a greater social media presence by providing twitter feeds and share/favorite buttons next to class listings.