Promoting a big exhibit for a little-known gallery.
I had the pleasure of working with Atelier 6000 (a printmaking and book arts gallery in Bend, Oregon) on one of it’s biggest exhibits to date: a collection of 21 original M.C. Escher prints. The exhibit was slated for a two-month run in April and May of 2014. This exhibit had the potential to put A6 on the map.
We had a very limited budget for advertising, so I kept our paid print ads small but punchy. I focused more energy on public relations, sending a story out on the wire for the Pacific Northwest region and ensuring local pubs had advance notice. The Bulletin featured the Escher Exhibit on the cover of GO! Magazine (the paper’s weekly events guide) the day of the opening. The Source Weekly and Cascade A&E also ran substantial stories.
I designed posters and exhibit cards to distribute around town.
I also produced the exhibit catalog, a collaborative project involving roughly ten contributors—each reviewing a different artwork in the exhibit. I edited and polished copy, designed the layout, and contributed a few reviews of my own.
The opening reception was the largest turnout the studio had ever experienced: 499 attendees. Over the course of the exhibit, A6 welcomed almost 3,000 visitors.