Good marketing requires creativity.
So if your marketing is starting to feel rote (like running the same print ad month after month) or a bit old-school (relying on print at all)—there are lots of ingenious ways to reach your audience. I enjoy thinking outside the box and finding new and creative ways to garner exposure.
I’m also a big advocate of tracking effectiveness. If you’re spending money on marketing, but you don’t know if it’s working, there is a better way.