Good marketing requires creativity.

So if your marketing is starting to feel rote (like running the same print ad month after month) or a bit old-school (relying on print at all)—there are lots of ingenious ways to reach your audience. I enjoy thinking outside the box and finding new and creative ways to garner exposure.

I’m also a big advocate of tracking effectiveness. If you’re spending money on marketing, but you don’t know if it’s working, there is a better way.

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