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Social media is a tricky business.

Done right, a good social media plan can energize your company’s image and develop a loyal customer base. But all too often, a company either isn’t convinced of its value, or staff feel overwhelmed trying to maintain a slew of social sites. A lot of social media sites languish on someone’s “to do” list, and consequently, your company fails to benefit.

I can determine which social media sites benefit your business most (hint: it’s where your customers are), track the effectiveness of your social media efforts, develop your social “voice,” tailor your sites to visually represent your brand, and help you develop editorial strategies to keep your social presence fresh.

I also coach clients on how to harness the power of social media to drive web traffic and boost your web site’s search rankings.